Why Logo Design is Essential!

Logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.

What is a Logo?

A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have powerful symbolic association connected to people's memory. The purpose of a logo is to give a visual representation of your company brand. Your logo design should be unique, give high impact, be eye-catchy and leave an unforgettable impression. name and the products and services you provide. Your logo design should promote your business and build brand identity.

Why Is Logo Important?

Having a professional looking, well designed logo builds trust. Potential customers are more likely to do business with you if you have a well designed logo. If your logo looks like it was designed in Microsoft Word, people will question how well you are able to deliver your core business products/services.

What should a good small business logo contain?

• Design should be eye-catchy but simple

• Design should not be trendy and should support your message for many years

• Design fonts and colors should compliment your brand message

• Design should be created as a vector file so it can be used in all marketing media.

How do I get a logo?

The best way to get a logo is to have it professionally designed. Although there are cheap online logo design services, from our experience the best value and service is from small local graphic design shops or print shops. By going for a small freelance graphic designer or print shop with an in-house designer, you’re going to avoid paying thousands that you might pay with an ad agency or large design firm but still get a quality logo with personal service. These small design businesses are also excellent at designing business cards and print materials so you can often get good deals by getting them to design your business cards, stationery and logo at once. This also helps you nail that brand consistency.

Tips for choosing a designer and getting the best result

Make sure you view examples of their previous work — and you like what they’ve done previously. If they have a large portfolio of great looking logo design examples, you can be more confident in their ability to design you a great logo. Have a chat to other small businesses you know who have great looking logos and ask who they used and whether they would recommend the designer. If you’re a small business starting out, you shouldn’t need to spend thousands on logo design so if you feel like the price you’ve been quoted might be too high, ask around to see what other people paid. Even the best designers can only delight their clients if they have a clear brief of what the client wants. If the brief from the client is too vague, it’s very difficult to know where to begin with the design.

Conclusion

Good logos are easy to design when you focus on the qualities that make them effective. By working to produce a timeless yet versatile design, you can establish a strong foundation to build your brand upon. Making it simple will also help it be more memorable for the audience, thereby ensuring that your design is more relevant. With a good logo in hand, you can start creating an impactful brand that will catch consumers’ eyes while keeping you on their minds for a long time to come. If you want to take the hassle out of designing a logo you can use online logo maker tool like tailorbrands, wix logo maker and others.

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